CONFIDENTIAL · 05.22.2026
SYNHERGY
REF · MULDROW-LA-2026
PROPOSAL · 11-DAY SPRINT

Sidney Muldrow
for Mayor of Los Angeles.

Prepared for
Sidney Muldrow
Prepared by
Synhergy Marketing
Election Date
June 2, 2026
Acceptance By
Saturday May 23, 12 PM
§ 01 / Position

What you're buying.

Synhergy
Boutique · LA
18 Years
Multi-Award-Winning

An 11-day, full-throttle "What's My Name" sprint built to put Sidney Muldrow in front of every persuadable Los Angeles voter before they cast a ballot on June 2.

You're not buying a campaign. You're buying eleven days of compressed, mayoral-tier marketing execution from an agency that has spent eighteen years building brands, running political work, and turning short timelines into measurable visibility. The creative anchor is the "What's My Name" concept — name-forward, hook-driven, spelling-reinforced so a write-in voter can find you on the ballot and spell you correctly.

This proposal is built on one principle: clarity beats ambiguity. The scope is fixed. The number is fixed. The timeline is fixed. Everything below is what gets done, what it costs, and what it requires from you to start.

§ 02 / Investment

The numbers.

Wire Transfer Only
100% Upfront
Non-Refundable

Two pieces. One you wire to Synhergy. One stays on your campaign's credit card, billed directly by the ad platforms. We never touch your media budget — full transparency, every dollar visible to you.

Engagement Investment
Synhergy Fee
$100,000
11 days of strategy, creative, paid media management, web build, analytics, daily execution. Wired in full prior to launch.
Recommended Ad Spend
$75,000
Billed directly to your campaign's credit card on Meta, TikTok, Google, Spotify, and DOOH platforms. You control every dollar.
Total Investment
$175,000
§ 03 / Scope

What we build.

Fixed Scope
No Surprises
No Mid-Sprint Add-Ons

Everything below is included in the $100K Synhergy fee. Anything not listed here is not in scope. Third-party software and platform fees (domain registration, hosting, email platform, website builder, analytics, etc.) are billed to the client directly on the client's accounts.

Paid Media
Strategy + Management · Ad Spend Billed Separately
  • Meta (Facebook + Instagram) — LA geo-targeted, lookalike audiences of competing candidate followers
  • TikTok — younger LA voter demographics
  • YouTube pre-roll — LA DMA only, 15-second cutdowns
  • Spotify audio ads — including podcast inventory featuring competing candidates
  • Digital Out-Of-Home (DOOH) — 3-5 high-traffic LA digital billboard locations
  • All paid media is contingent on campaign approval as a political advertiser on each platform (24-72 hour verification window applies)
  • Daily optimization, reporting, and budget pacing
  • Ad spend is separate from the Synhergy fee — billed directly to your campaign's credit card by each platform
Organic Social
Full Management
  • 2-3 posts per day per platform across Instagram, TikTok, Facebook, X, and Threads (approximately 20-30 total posts across the sprint)
  • "What's My Name" campaign messaging woven through every post
  • Social handle audit and lockdown across all platforms
  • Bio optimization and link-in-bio setup
  • Community management and comment response during business hours
Web + Tech
Build + Deploy
  • Domain acquisition and DNS setup
  • Single-page campaign website (mobile-first, fast load)
  • "How to Write Me In" voter instruction module
  • Email capture with compliant opt-in
  • Donate page integration (if compliance-approved)
  • Analytics implementation (Google Analytics 4)
  • Required political disclaimers ("Paid for by...") on all assets
  • Privacy policy and terms generation
Email Marketing
List Build + Send
  • Email platform setup (MailerLite)
  • 3-email welcome sequence with "How to Write Me In" automation
  • Day-before-election email push (June 1)
  • Election day email push (June 2)
Strategy + Execution
Premium Account Management
  • Campaign messaging architecture + "What's My Name" creative direction
  • Copywriting across all paid and organic surfaces
  • Dedicated premium account manager assigned to your engagement
  • Analytics dashboard with daily performance metrics
  • End-of-engagement reporting

Not Included — Handled by Your Team

  • PR and press releases (Jones O'Malley)
  • "What's My Name" music production
  • 30-second commercial video production
  • Multimedia / TV / cable buys
  • Terrestrial radio buys
  • Direct mail (timeline impossible)
  • Printed billboards (install timeline impossible)
  • FPPC and compliance filings
  • Campaign treasury and fundraising
§ 04 / Timeline

Eleven days.

No Extensions
No Runoff Work
Hard Stop June 2

The clock is unforgiving. This is the calendar we operate on. Every day matters; every delay compounds.

May 23
Contract Issuance
Synhergy issues full MSA and payment instructions Saturday. Acceptance of this proposal required by 12 PM PST.
May 24
Contract Execution
MSA countersigned. Cashier's check dropped off OR wire initiated. Card on file across ad platforms. Political verification submitted (24-72 hr).
May 25
Memorial Day · Foundation
Engagement begins (if payment confirmed). Domain secured. Site build kicks off. Analytics tracking setup. Email platform configured. Organic social locked down.
May 26–28
Build Toward Go-Live
Site build continues. Verification approvals expected. Meta, TikTok, YouTube, Spotify campaigns prepped and activating as approved. DOOH placements built toward go-live.
May 29 – June 1
Full Sprint
Daily optimization. Creative iteration. Audience expansion. Maximum spend pacing through election eve. Day-before email push June 1.
June 2
Election Day
Election day email push at 7am. Final paid media push. Campaign concludes 8pm PST.
June 3–9
Wind-Down
Final analytics report. Engagement closes within one week of election day.
§ 05 / Honesty

What this is, and isn't.

Deliverables, Not Outcomes
Real Talk
Mutual Respect

You deserve straight answers. So does anyone you'll work with after us.

Synhergy guarantees execution. We do not guarantee election outcomes.

Mail-in ballots have been in voters' hands since May 4. The election is eleven days away. Write-in candidacies historically face long odds in any race, and this one is no exception. Anyone telling you otherwise is selling you a fantasy.

What we can promise is this: in eleven days, we will put your name, your face, and your message in front of every persuadable Los Angeles voter we can reach across digital surfaces. We will execute every line item in the scope above with the intensity this timeline requires. We will hand you a list, a pixel-tracked audience, and a complete digital footprint you can build on for any future run.

If your goal is name recognition, asset library, and infrastructure for what comes next — this engagement delivers. If your goal is winning on June 2, no agency on earth can promise that, and we won't pretend to be the exception.

§ 06 / Terms

Non-negotiables.

Plain Language
Built In to Contract
Required to Start

These are the conditions of engagement. Every one of them will appear in the final signed contract. None of them are flexible. They exist so we can move at the speed this campaign requires without losing time to anything administrative.

i.
100% Payment, Before Launch
The $100,000 Synhergy fee is paid in full before any work begins. No partial payments. No NET terms. Two accepted forms of payment: (1) wire transfer (preferred — funds verified instantly) or (2) cashier's check delivered to Synhergy's business mailbox. No personal checks. No credit cards on the Synhergy fee. Payment instructions provided upon contract execution.
ii.
Funds Deadline: Tuesday, May 26, 12:00 PM PST
Funds must be confirmed by Tuesday, May 26 at noon PST. Memorial Day (Monday, May 25) is a federal holiday and wires will not settle until Tuesday morning. A cashier's check delivered to our business mailbox before the holiday allows for a Monday, May 25 Memorial Day start. If payment is not confirmed by Tuesday noon, the engagement does not proceed, and every hour after that point reduces what we can responsibly deliver.
iii.
Ad Spend on Client's Credit Card
All paid media is billed directly to your campaign's credit card on each ad platform's billing system. Synhergy does not front, advance, or pass through ad spend. You retain full visibility and control of every media dollar.
iv.
Third-Party Platform Fees Are Client's Responsibility
All third-party software, subscription, and platform fees are billed directly to the client on the client's own accounts. This includes but is not limited to: domain registration, website builder (Wix/Squarespace), email marketing platform (MailerLite), hosting, analytics tools, link shorteners, and any other SaaS used during the engagement. Synhergy sets these up under client's name and credentials — we do not absorb, advance, or pass through these fees.
v.
Fixed Scope — No Mid-Sprint Add-Ons
The scope outlined above is final. Additional services requested mid-engagement (video production, additional channels, expanded geographies) require a separate signed addendum and additional fee. No exceptions, no matter the urgency. This protects timeline and quality.
vi.
Hard Stop — June 2, 8:00 PM PST
Active campaign work concludes on election day. Any post-election or runoff work requires a new contract and scope. Final reporting and engagement wind-down completes within one week of election day (by June 9, 2026).
vii.
Deliverables, Not Outcomes
Synhergy is engaged to execute the scope. We do not warrant, promise, or imply specific vote counts, polling movement, or election results. All deliverables are measured against the scope outlined in this proposal.
viii.
Compliance Is Client's Responsibility
Client warrants that they are a properly registered write-in candidate with the LA City Clerk, in good standing with the LA Ethics Commission and California FPPC, and that all required campaign committee filings, treasurer designations, and political compliance obligations are met and maintained throughout the engagement.
ix.
Confidentiality Both Ways
Synhergy's name, deliverables, and creative work product remain confidential and are not attributed publicly without written consent. Client information, strategy, and engagement details are held in equal confidence by Synhergy.
x.
Non-Refundable
All fees are fully non-refundable upon receipt. The $100,000 covers committed resources, opportunity cost, and reserved team capacity. Cancellation by client after payment does not entitle client to refund.
xi.
Full Contract Required
This proposal is not a contract. A separate Synhergy Master Services Agreement and Statement of Work will be issued upon acceptance. Engagement begins only when both documents are signed and payment is confirmed.
Next Step

Sign below. By Saturday 12 PM.

Signing below indicates your acceptance of this proposal and the terms above. Synhergy will issue the full Master Services Agreement and payment instructions on Saturday, May 23. Engagement begins when the MSA is countersigned and payment is confirmed — by wire (Tuesday, May 26 at noon PST) or cashier's check dropped off before Memorial Day for a Monday, May 25 start.

Acceptance & Signature
Ref · MULDROW-LA-2026
✓
Acceptance Received
Synhergy has been notified. The full MSA and payment instructions will be issued on Saturday, May 23.